Our early user research revealed three core desires from busy households considering premium laundry services:
Time freedom was the top priority: Families wanted several hours back every week and to never think about laundry at all. Many described this as one of the single best quality-of-life upgrades they could imagine for their household.
Sensory experience matters: People wanted that fresh, clean feel similar to luxury hotel linens, with everything folded neatly and presented in a way that feels special when it arrives at the door.
Health consciousness is key: Respondents emphasized fragrance-free and low-chemical options for sensitive skin, and wanted a service that cares about what touches their family's bodies, not just how clean the clothes look.
What founding members receive:
• Early access to Sunday before public launch
• Founding member pricing locked in for life
• Priority scheduling for pickup and delivery times
• Choice of premium scents or fragrance-free cleaning for sensitive skin
• Direct line to our founder to share feedback and shape the service
Spots are limited to ensure exceptional service quality for each household.